Everyone is going crazy about Halloween, thinking of masks, costumes, and parties. After Halloween, people will be rushing to put up Christmas decorations. All in all, everyone’s jumping into a festive mode and that means that the shopping season is starting and there is no time like the present to make your business as appealing to customers as possible. This is why you should look at some of these tips for the best possible results.
Make your UI irresistible
If your goal is to attract a new crowd or entertain the old one enough to make them stay loyal to your business, you need to be presentable. In the case of online businesses, this means taking care of your user interface and experience with an emphasis on the home page. This task is special as a lot of further development depends on this step. It is the initial step to getting more business and, therefore, a vital one. It is a moment where any potential customer decides whether they wish to buy the ticket or give up the movie after seeing the previews.
So, there are two choices here. If you are looking for outsourcing experts, there are great options for web design in Houston. There are professionals with excellent reviews and you can choose a style that appeals most to you and your business’ vibe. On the other hand, you can wing it yourself or perhaps you already have a good web designer in your crew. In that case, go nuts and experiment all the way.
In both cases, you will have to think of the requirements and what it is that you want to create. Some research and creativity will definitely be needed on your end.
Have your marketing department be diligent
In order to draw some new customers, it is vital for people to learn about your business and the best way to do that is promotion. This is why your marketing department should work hard this period to get your business out there. This can be done in various ways. The first and most popular currently would be a more aggressive social media campaign. People’s main source of information is social media, we all get news from social networks, hence it is a great place to learn about new businesses.
However, it is not the only way to draw new customers. Depending on the domain of your business, your marketing department can throw some kind of a launch party to attract a new crowd and get the word out there. Your company could take part in a conference or just organize a talk on a popular subject concerning your business, have a debate and cocktails afterward.
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Either way, there is plenty for your marketing people to research and put into action. Depending on the size of your company and the expertise of your employees in this domain, you might even consider hiring external help for a short period.
Automate anything you can
In this day and age, it is pointless to do any repetitive work that can be automated. There are simply more important things to spend your time on and this is the reason you should not waste it on repetitive tasks. So, if you do not have programmers who can do this for you, make sure to hire someone to automate some email and order replies. For instance, you should set up a response email to any request made on your website. There are several types here. You can only have an automatic response that will confirm the reception of the previous email. However, you can also accept orders automatically, and send discount promotions, birthday greetings, etc. There is no point in doing all this manually and having to keep track of it all yourself. Instead, you will have birthday information, as well as the date of joining your website from the registration form and your system will keep track of birthdays and loyalty discounts based on this information.
The goal of automation is not only to keep a load off your plate but to let customers know they are taken care of. It will mean a lot to people when they receive instant replies instead of having to wait for a human being to read and review an email or an order. People love having things done quickly and this gives them exactly what they want. Moreover, automation options are many, and the birthday and discount greetings are just a few examples of customer care that people will surely appreciate.
Keep it as short as possible
Having changed your UI, it is also important to review and possibly redo your content. If it was made a while ago, it probably needs an update. Psychologists say that our attention span is getting shorter as we modernize as a society and that means that businesses need to adapt. People no longer wish to do some extensive reading on the products or the business. Instead, they just want to learn the gist of it as soon as possible and move on with their lives.
Therefore, if you have any long texts, shorten them or rewrite them completely. Make sure that all your textual and media content is as concise as possible. God forbid you have a video longer than two minutes or a long text with no white spaces. These are red flags that need to be fixed. Once you review all the material you have on your website and your social media, and once you upgrade it, you will be ready to take on a whole new generation of customers.
Being an entrepreneur is an ever-changing and ever-demanding profession. You will never be finished with learning and upgrading your business. It is both exciting and exhausting and only the ones that have their heart in the game can succeed. This is why you should always try to stay inspired and keep your willpower at a high level. If you care and you try hard enough, results will follow for sure.
